The American Academy of Pediatrics had hoped to stop the premiere episode of a new ABC legal drama that it says could undermine children’s vaccinations. In the opening story line of “Eli Stone,” the mother of an autistic child is awarded $5.2 million in damages after it is revealed that the CEO of a vaccine maker kept his daughter from getting the company’s mercury-based vaccine.

This week, the American Academy of Pediatrics fired off a letter to network executives urging them to cancel the show. ABC refused, but agreed to air a disclaimer and a link to the CDC’s autism site.

The show’s producers say it is “even-handed” and presents both sides. They say they never intended to suggest that children should not be vaccinated and argue that viewers do not look to fiction for medical information.

But can we really deny that even fictional media–created purely for entertainment–still influence people? After all, isn’t that part of the point of all those fun Super Bowl commercials we will see this Sunday?