Starbucks is a mixed metaphor
I don’t mean to linger on Starbucks, I really don’t. But the company - from opening two stores on opposite sides of the street, to its prominence in films - really is a weird metaphor for American culture. It’s a corporate monster that we corporately loathe and worship. It represents the best, and the worst, in America. You’ve already read here recently about the incipient $1 bottomless cup (that may be coming to a Starbucks near you) and the relative merits of the Waffle House. Starbucks is getting a lot of attention these days, and not necessarily the kind it likes. Take this story, which starts off all too familiarly, but with a whole new end:
When a Starbucks moved in next door, the coffee fanatics who run the Broadway Cafe [in St. Louis] trembled. Sure, they roasted their own beans and served up handmade espresso drinks to a loyal clientele. But would it be enough to fight off a corporate behemoth? That was nearly 10 years ago, and now the results are in: the Starbucks is about to shut down.
This is less the triumph of a small, authentic (read: puritan) coffee house versus the giant, hydra-headed beast of Starbucks and more about the triumph of the free market.




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back to top4 Comments to “Starbucks is a mixed metaphor”
Request permission to gloat Sir!!
I once heard of a McDonalds which went out of business despite its location on the first floor of a huge privately-owned dorm near the UT Austin campus!
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Do yall got SONIC drive-ins near you, HSK?
Even they are now venturing into the ritzy specialty coffee drinks.
The local McD’s mgr sez they wont be doing specialty drinks.
In Iraq at just about every FOB you could find “Green Beans Coffee”. The counter guys were Hindus from Nepal. They were there doing the jobs which Iraqis and American contractors could not or would not do, for the record.
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I personally avoid Starbucks, not because of some sense of duty to spurn corporate America, but because the coffee is well…bad. Hazzah! to the free market, good product, and the free enterprise system that allows regular folk to come to the marketplace with superior products and make a profit.
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Stop lingering! Move on!
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