Concerned about improper use of its copyrighted material, the Associated Press has announced that it plans to work with the Media Bloggers Association to begin developing guidelines for bloggers who quote AP stories. AP spokesman Jim Kennedy said AP’s concern is two-fold: From a journalistic standpoint, the organization is concerned about its material being quoted out of context; from a business perspective, AP wants to guard the value of its product.

“We need to protect our content, no matter who’s using it, but we also recognize that the bloggers perform a really important function on the Internet in terms of increasing the engagement of the audience online, and we want to facilitate that,” Kennedy said.

Such future guidelines would apply to all of us here at WMB, so stay tuned for further developments.