Never mind Florida or Michigan, says Newsweek’s Steve Tuttle: “In a close election come November, the difference between President McCain and President Obama could come down to me and my people: a bunch of ornery, racist, coal-minin’, banjo-pickin’, Scots-Irish hillbillies clinging to our guns and religion on the side of some Godforsaken, moonshine-soaked ridge in West Virginia.”

Recognizing this fact, Democrats went out of their way during the spring primaries to pander to the people of Appalachia. But Tuttle says that in itself was both comical and depressing because it highlighted how clueless people still are about the region. Which is why Tuttle says it’s time to start taking seriously a vast portion of our country that’s long been distorted by prejudice and pop culture.

In the coming months, McCain and Obama will, like the long line of candidates who came before them, descend on Appalachia bearing plenty of promises. The truth is, there’s not much any president can do to change things in four or eight years. What they can do is simply take the place and its people seriously. Folks know when a politician is using them as stage props. John Kerry didn’t sound believable last time around when he tried to pass himself off as a NASCAR fan. And no one in West Virginia thinks Obama actually kicks back with a bottle of Bud. If I could give advice to the candidates and their handlers, it would be this: don’t pretend, don’t condescend. (I made that rhyme so it would be easier to remember.) Andy Griffith, the patron saint of Southern culture whose mythical Mayberry sat on the edge of Appalachia, once said of his classic TV show: “We wanted them to laugh with us, not at us.”

And the candidate who understands this will reap quite a harvest come Election Day.