A Scottish police force is apologizing after Muslims expressed outrage over an advertisement that featured a puppy–an animal Muslims consider ritually unclean. The postcard, which was mailed to the community to announce Tayside Police’s new non-emergency telephone number, pictured Rebel, a police dog-in-training, sitting in a policeman’s hat.

A spokesman for Tayside Police said: ‘Trainee police dog Rebel has proved extremely popular with children and adults since being introduced to the public, aged six weeks old, as Tayside Police’s newest canine recruit.

‘His incredible world-wide popularity – he has attracted record visitor numbers to our website – led us to believe Rebel could play a starring role in the promotion of our non-emergency number.

‘We did not seek advice from the force’s diversity adviser prior to publishing and distributing the postcards. That was an oversight and we apologise for any offence caused.’

But should the police force even need to apologize?