Through some number wrangling, market data company NielsenWire showed that a lot of hockey moms tuned into the debate between Sen. Joe Biden and Gov. Sarah Palin - the now iconic hockey mom.

Overall, “hockey moms” were 38.7% more likely than average moms to have watched the V.P. debate.

Here’s how researchers outlined the Palin demographic.

Hockey moms -defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC.

The pit bulls with lipstick are getting limelight these days. And, according to this Washington Post article, these women are a tougher bunch than soccer moms.