Newsweek’s Julian Zelizer reviews a list of badly run campaigns, and then goes over John McCain’s campaign. Here’s a digested version:

Team McCain ran a campaign that ranks on the bottom of this list. This was an aimless and chaotic operation made worse by poor choices at key moments. Their first mistake was picking Gov. Sarah Palin.

The second mistake was going dark. McCain missed the biggest lesson of the Reagan Revolution: conservatives usually do best when they appeal to America’s optimism and develop a positive campaign around a vision for the country.

The third mistake was the “no-state” strategy. In contrast to Obama’s “50-state” strategy whereby Democrats hoped to win support in red states, the Republican ticket moved from one state to the next without any clear rationale.

The fourth mistake was the way McCain handled the crisis on Wall Street. McCain’s decision to temporarily stop the campaign and possibly call off the debate at the start of the Wall Street crisis in September looked terrible.

McCain’s final mistake was to leave his most politically powerful argument until it was too late. While there were many problems with Joe the Plumber, the argument could have been used much more effectively against Senator Obama: that the Democratic ticket was too left of center, especially on the issue of taxes.

Zelizer may be a little over-zealous, since organizations like Gallup attribute McCain’s loss in large part to the economic crisis. But what do you think?