On Pajamas Media, Mindy Finn describes a coalition to revamp the RNC’s infrastructure. The goal of Rebuild the Party is to “provide guidelines for rebooting the Republican National Committee through a greater commitment to new media and technology.” Or as the headline says, rebuild the GOP “one Internet user at a time.”

This is interesting to me since I’m writing a piece for WORLD about online social activism. I asked Jon Henke, co-founder of TheNextRight.com, why conservatives seem to be lagging behind in online social activism, as the latest campaign showed. He said this, among other things:

It’s my hypothesis that the extensive offline communities (e.g., church) maintained by many social and cultural conservatives make online communities less important and influential to them.  They’re more influenced by the offline leaders and groups than the online influentials.

This is an intriguing question, especially for people active online like the WMB audience. Are you more influenced by offline or online community leaders?