You can run, but you can’t hide from high fees
Millions of people are turning to prepaid debit cards as credit card companies increase fees to offset federal regulations.
In the past five years, prepaid cards have become the fastest growing payment method in the United States. Just this week, American Express became the first mainstream financial company to offer a prepaid card.
But although the cards cut out banks, they have problems of their own: complex fee schedules, no protection to limit losses for fraudulent charges, and no ability to build credit.
Still, Americans spent $140 billion using prepaid cards in 2009, according to the Federal Reserve. That was an average increase of 21.5 percent each year since 2005. The Mercator Advisory Group, a research firm, expects consumers to load $552 billion in 2012, an increase from $330 million three years ago.
Sold through retailers such as Walmart, the prepaid cards have caught on because they can be used wherever bank-issued debit cards are accepted.
Not only do the cards cater to frustrated former bank customers, but they also target people who don’t have a bank account. Nearly one in five Americans do not have a bank account, a 2009 government report found, and the number is growing.
Card issuers make money in two ways. They charge fees to customers to activate, reload, and maintain the cards. Merchants also pay fees whenever customers swipe their cards. Fees charged to customers represent 21.6 percent of revenues for Green Dot Corp, the largest prepaid card company.
Although federal regulation contributed to the rise of prepaid debit cards, the Consumer Financial Protection Bureau—part of Congress’ Wall Street reform bill—plans oversight of the industry when the bureau launches in July.
The Associated Press contributed to this report.

















Click to Print
Include Comments











back to top16 Comments to “You can run, but you can’t hide from high fees”
Why don’t people have bank accounts?
I’m puzzled by this. I have a free checking account, and if I remember right, all you have to do is have a few bucks and a signature to get it started….
Report comment to moderator
I’m not sure how you survive without a bank account either. Do you immediately spend everything you make or do you put it into your mattress?
Maybe credit unions don’t count as banks?
Report comment to moderator
I tried prepaid cards, but I found them difficult and awkward to use. I don’t have a credit card; and I try never to use my debit card on anything but a bank machine.
The only time I need a credit card is for online shopping, which I do, but rarely. The only prepaid card that works well is the iTunes card.
Report comment to moderator
I make money off my credit card. Sure, I pay for it with hidden fees charged to merchants, but at least I’m doing better than other folks who still pay higher prices for goods (due to merchant fees) and don’t get any cash back in their pocket.
It’s not hard to find a card with no annual fee that gives you 1% cash back on all purchases. Bank of America has one. I have mine set up to autodraft my bank account each month so I’m never late and never carry a balance.
Report comment to moderator
I have some credit cards, but I try not to use them. I use a bank and pay for things with cash. I plan my week and my expenses.
Most people have direct deposit, don’t they?
Report comment to moderator
Like posts 1 and 2, I too am unsure how or why so many people do not have a bank account. But another point in the story that caught my eye was how prepaid debit cards do not give one the ability to build up credit.
I had to laugh at that, because there are plenty of other ways to build up credit. Buy something on installments (a car, or an appliance, or some furniture). Get a department store credit card and use it a few times (last I checked, Sears and JCPenney weren’t too choosy about issuing credit cards). Get a gas credit card (although these days, you might need a high credit limit for it).
My point is, there’s more to a credit report than a Visa or MasterCard.
Report comment to moderator
I have a bank account but don’t really use it much, money doesn’t last long enough, at least not as of late.
5. for some reason at my job (and my fiances, we met in the kitchen lol) they no longer do direct deposit.. except for the people that were using it before they stopped providing it.
Report comment to moderator
Buddy,
My debit card does cash back now too. It’s by individual sponsors, so like Target may be 1% and Gap may be 5%. Usually online purchases, but there are alot of restaurants on there too.
Report comment to moderator
Some potential reasons from someone who DOES have a checking account: Being self-employed I cannot do direct deposit. And my checking account is now charging me eight dollars a month for any month my average is less than $1,000 (which they wouldn’t charge if I used direct deposit, but as I mentioned I can’t). For a person with even more limited cash flow than me, that could get expensive really quickly. For me, it means I’m no longer paying bills “ahead” but letting them sit to keep my average up.
Report comment to moderator
BY THE WAY, the Senate, just the other day voted to uphold proposed limits on swipe fees by banks. While it was not a strictly party line vote, by far the majority of those voting to do so were Dems and the majority voting to let the banks loose to collect something like $8billion in swipe fees, mostly from small retailers who don’t have the power to negotiate with the card issuers.
More so than any other vote I can think of (yes the House passed the bill), this vote demonstrated the falsity of Republican claims to support small businesses.
Report comment to moderator
People without bank accounts use payday loan centers — whose fees make Shylock look like a charity.
Pre-paid cards are traditionally used by people with bad credit who wish to have a credit card.
I have a no-fee checking account (everything is free — cheques, debit, credit card, bill payments,etc) and since my bank is actually a supermarket (Loblaws — President’s Choice)I get rewarded with free food (about every 8 weeks I get free week’s worth of groceries). I never carry cash – debit or MasterCard for every purchase.
Report comment to moderator
I’ve always looked at the pay day loan centers and thought that they were just an awful ideas..
Report comment to moderator
What about a tiny, invisible mark/tattoo on the hand (uniquely you) to run under a scanner at Mckee Dees. Your info is in “the cloud” somewhere identifying your default as a screen graphic that visually looks like an, “ABC bank card”. An “amount” is simply deducted for your lunch selection.
No more cards to carry.
Oh yes. A mark on the forehead could simply be identified at the entry making all things a bit easier.
Initially the multitudes go for it, due to convenience.
Many appear so happy…
…for a little while.
:-O
Report comment to moderator
“BY THE WAY, the Senate, just the other day voted to uphold proposed limits on swipe fees by banks.”
I believe it was that they recently failed to extend a delay on the cap taking place.
The cap was passed in the reform bill earlier and has only been delayed. However, the failure by dems to pass another delay is what occurred.
So your Republicans, who largely didn’t vote for a delay, are in actuality in favor of small businesses.
The swipe fee was around 1-3% per charge and the cap will knock it down to 12 cents, regardless of charge.
Your reading comprehension needs work.
http://www.politico.com/news/stories/0611/56528.html
By the way, it’s their card, their service and frankly, I don’t see why they can’t charge a “swipe fee”. All the more reason to use cash.
Theyll simply counter this by no longer offering “free” debit cards. They’ll charge you 5 bucks a month or something absurd.
Well, until they lose business anyway.
Report comment to moderator
We cancelled our checking accounts at 1 bank and 1 credit union.
They kept changing the rules.
We had been long time customers.
No matter, they want you to pay a fee.
They can’t make money on loans now, so they have to get it somewhere, I guess.
Report comment to moderator
I think a lot of people give more cards as gifts these days.
And some gift cards are given to people who need a boost–requested by charitable organizations who service those in need locally–people they might not want to give cash.
Report comment to moderator
back to topJoin The Conversation
You need to be a registered user of WORLDmag.com's Community section to "join the conversation."
If you are not a member yet, what are you waiting for? Register / Login Now!