By now everyone has heard of David Letterman’s opening monologue wherein he revealed a purported extortion attempt, and his frank admission of the truthfulness behind the blackmail. He admitted, “Yes, I have. I have had sex with women who work on this show.” Audience laughter and applause followed.
Here are two pieces to read in thinking through this sordid affair.
First, in “Letterman’s TV admission called adept PR” (Washington Times), we have a piece that finds PR genius in the Letterman confession:
“It was as awkward a television experience as you could imagine. It was totally riveting,” Fraser Seitel, author of the textbook “The Practice of Public Relations” said of the segment. “Letterman, who is the consummate show business entertainer, milked it to perfection.” Mr. Seitel, a senior partner of Andrew Edson & Associates, said he agrees with Mr. Bragman that Mr. Letterman’s monologue was savvy as well as strange. “In terms of a public relations response, what he did was exactly the right thing. As others have learned, including many of Letterman’s guests, if you live in public, you cannot a hide a thing like this. The axiom in public relations is, you get the bad news out as quickly as possible, and you try to do it on your own terms.”
Finding Letterman’s confession “riveting” and “savvy” might be a justified response in the world of public relations, but oh what a cynical world that must be.
However, a second voice from marketing offers a pause of concern:
Tamika Morrison, director of communications at Atlanta firm TWS Marketing Communications, said the segment was “classic Letterman style. He was able to do it so smoothly that everybody is thinking as an afterthought, ‘Wait, isn’t that wrong?’”
Apparently, women find Letterman’s behavior particularly repugnant, as Morrison continues:
If I could have a wise, it would be that advertisers were to understand their power and where to utilize it. It’s sending a message to women. Hopefully, women advertisers that are in a position of owning advertising dollars can take a stand against that in their company.
Alas, the news piece did not end on that note. Instead, we read this cynical quote from Howard Bragman, a “longtime crisis counselor in Los Angeles”:
He [Bragman] also said that while this is the story everyone is talking about right now, it won’t be for long. “How many crises have there been this week? We had Mackenzie Phillips, we had Jon Gosselin, we had the tsunamis, we had earthquakes,” he said. “We had Roman Polanski. They just keep coming so fast and furious. Their half-life is about the same as the tuna salad in my refrigerator.”
Yeah, that’s the kind of “crisis counselor” I want at my side in a time of trouble — “You committed adultery? Don’t worry, Switzerland just arrested a pedophile-rapist, and walls of water just crushed hundreds to death in Asia. This too shall pass.”
By way of sharp contrast, Dr. Russell Moore writes, “What David Letterman Can Teach Us About the Gospel.”
What’s interesting to me is that the blackmail scared Letterman, and the reasons why.
Letterman said the extortion note was disturbing, first of all, because he feared the mysterious correspondent was watching him. Someone who knew this much about his life, would this figure be tapping him on the shoulder from the shadows? Pulling him into the back of the car?
Letterman also, though, was upset by the note because it was true.
Letterman acknowledged to this viewers that he had, in fact, had sex with women on the “Late Show” staff. He also said that seeing his “terrible things” there in print, with evidence for it all, in front of him, made him feel “creepy.” Even in his deadpan comedic, “aw shucks this ain’t so bad” wink-and-grin performance, we can hear a terror, a terror that is common to humanity.
Moore says the reason Letterman was upset by the blackmail was because the allegation was true. Moore then goes on to compare Letterman’s blackmail with our own menacing accusers and the “black box” of evidence against us.
You and I once felt a deeper, more primal blackmail, and it scared us to the core. In fact, we often still do. Now, for most of us, it’s not the same kind of transgression or the same type of discovery. But we’re blackmailed just as surely, in fact even more so.
The Scripture says that Satan’s reign over this present order is by holding us captive through the slavery of the “fear of death” (Heb 2:15). And why are all humans afraid of death? Because, like Letterman’s letter in the back of the car, our conscience is pointing us to judgment, with a “black box” of evidence of our guilt (Rom 2:15-16).
That’s why the gospel is such good news for blackmailed creepy people like us.
Jesus says of Satan, in one of the most remarkable passages to me of all of Holy Scripture: “The ruler of this world is coming. He has no claim on me” (John 14:30). Jesus’ calm is the same as if I were asked to take a DNA test to prove that I’m not the father of one of Michael Jackson’s children. I know there’s just nothing there.
This is a good word — a gospel word to help us in thinking through the Letterman affair, and in giving to anyone who asks, a reason for the hope within us.